Contents
Doubleclick for Publishers Training (DFP ) Overview
Doubleclick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. We offer a complete Doubleclick for publishers training for Beginners on DFP.
More About DFP Course
- Course Duration : 15 days : (2 hours per day)
- Any Graduate is eligible for this Course
- Candidates who has knowledge on Doubleclick for Publishers (DFP) – Adservers has great demand in the Digital Marketing Field
- Once you learn this Adsever (DFP) you can able to Adopt any type Adserver
Doubleclick for Publishers Training Prerequisites
Doubleclick for Publishers Training Overview
- Introduction to DFP Ad server as Ad management Platform
- Comparison between DFP and other ad servers
- How DFP Works…?
- Reasons to choose DFP for your business and career
Doubleclick for Publishers (DFP) Course Content
Introduction to Advertising Chain
- Advertisers
- Publishers
- Ad Network
- Ad exchange
- Ad server & It’s importance
- Product in this Advertising Chain
Metrics
- Metrics for Measuring Online Display Advertising
Inventory Overview
- Ad Unit
- Hierarchy of Ad Unit
- Placement
- Ad Tag
- Generating Ad tag
- Process of linking DFP network with Website
Delivery
- Hierarchy followed for Trafficking IO
- Advertisers
- Order
- Lineitem
- Creatives
Lineitem
- Role of Line item in Ad delivery
- Line item Settings
- Flight dates
- Inventory sizes
- Labels
- Delivery settings
- Display Creatives
- Creative Rotation
- Bid & Budget
- Frequency
Lineitem Settings
Types of Line Items based on Priority
Premium & Remnant Inventory
Percentage and Absolute Goal
- Sponsorship
- Standard
- Network
- Bulk
- Price Priority
- House
Targeting Criteria
- Inventory targeting
- Custom targeting
- Geographical Targeting
- Device targeting
- Browsing
Reporting Module
- Understanding different types of reports available
- Ad server Reporting metrics
Forecasting
- Check available inventory
- Forecast Display
- Export Forecast details
Troubleshooting
- Google Publisher Tag
- Google Console
